Our Ethos

Welcome to SARA FOX - we are an Australian born luxury fashion & lifestyle brand founded in 2012, focusing on timeless, minimalistic resort wear - Made for Holiday Mode.

Our collections are designed with sustainability and longevity in mind, we focus beyond the current trends. Styles are thoughtfully created with the intention to last - essentials that compliment your existing wardrobe season after season.

At SARA FOX we are committed to continuing to make changes to our business that helps lower the impact on the environment. We do this across all elements of our production chain, from sourcing our fabrics and materials, selecting our manufacturing partners, through to our freight and shipping practices.  With over a decade in business, we have built a reputation on being transparent with our customers so that you understand all the elements that contribute towards your purchase. 

All our collections are cut in limited quantities and we work closely with our manufacturers, direct customers and retail partners, recutting in-demand styles and releasing them for pre-order to deliver what our market desires. 

We consciously choose not to put our pieces on sale, as we believe our styles are timeless and can be carried forward and enjoyed year after year.  In turn we focus on rewarding our customers through a loyalty program and strongly believe in the slow fashion movement and encourage our customers to invest in quality, classic pieces that they will cherish for years to come.

We look forward to bringing you along on our journey. If you have any questions, please reach out at hello@sarafox.com.au