Our Ethos

Established in 2011, Sara Fox blends a European design mentality with a uniquely Australian sensibility of elevated style.

Our founders Sara Fox Smith and Brie Langley ground the brand in an ethos of longevity, focusing beyond current trends and creating clothing that is made to last, complimenting an existing wardrobe that can be cherished for years to come.

Feminine, but not girly, we balance clean, minimal shapes with a deep understanding of women’s bodies, focusing on sustainability in fabric sourcing for quality & wearability. Our styles are elevated with intentional detailing, fresh palettes, and exclusive prints for understated luxury intersecting style and comfort. We believe in slow, considered fashion.

Evoking a sense of escapism and the simple joys of life, our collections embodies the spirit of vacation, feeling relaxed and at ease.

All our collections are cut in limited quantities, and we work closely with our manufacturers, direct customers and retail partners, recutting in-demand styles and releasing them for pre-order to deliver what our market desires. 

We consciously choose not to put our pieces on sale, as we believe our styles are timeless and can be carried forward and enjoyed year after year.  In turn we focus on rewarding our customers through a loyalty program and strongly believe in the slow fashion movement and encourage our customers to invest in quality, classic pieces that they will cherish for years to come.

We look forward to bringing you along on our journey. If you have any questions, please reach out at hello@sarafox.com.au

Sara Fox ~ made for holiday mode.