Founder, Laura May tells all:
How did you start working in Fashion? What was your background before creating Nagnata.
I studied fashion design and started working at a young age for Australian designer Leona Edmiston in production, then progressed to work for other fashion brands across multiple departments. It was these early experiences in the design room that led me to on my journey to starting Nagnata.
Model wears Nagnata Check Back Racer & Check Back Bike Shorts in Bronze/Black paired with C&M Isla Jacket, American Vintage Right Sweat Suit and Senso Dalley Slide.
What does ‘Nagnata’ mean?
The name NAGNATA is derived from the Sanskrit word ‘nagnatA’, which translates as nakedness. The concept of nakedness alludes to one’s natural state. This relates to the practice of yoga as a pathway intended to reveal one’s internal resistance and return to a more authentic state of being.
How would you describe the ultimate Nagnata girl?
The ultimate Nagnata girl is confident, mindful and a conscious consumer.
She’s doesn’t take herself too seriously, loves a bit of colour and values comfort in her everyday wardrobe.
Model wears Nagnata Houndstooth Bralet & Suki Side Stripe in Moss/Black paired with Bec & Bridge Deon Jacket and Levis 501 Original Jean Luxor Living.
What does sustainability mean to you and how do you put this into practice?
Nagnata was founded on the ethos of sustainably-minded design which is echoed through the brand mantra - movements not seasons - our gesture towards an unrestricted approach to seasonality. The brand is rooted in conscious design and philanthropic work surrounding the fashion industry.
I saw an opportunity to redefine industry values and challenge the rampant consumerism of fast fashion that was prominent when the brand launched in 2015. Informed by my study of yoga, meditation and Eastern philosophies there was a natural evolution that influenced the brand’s business strategy and slow fashion blueprint. Led by a focus on mindfulness and a considered design process these disciplines also inspired the Nagnata uniform; intended for movement with an emphasis on versatility, functionality, and sustainability.
If you could only wear 5 Nagnata pieces for the rest of your life what would it be?
Check back bodysuit, Yoni shorts, Sonny Sweater, Colour Block Bralet and Romeo Track Pants!